Experimental Project: Venice Arsenal

Description: Venice Arsenal explores the nature of physical craft and mass production in the digital age. We developed a 3D generative program to create a potentially endless series of unique, individual artifacts, with different shapes, elements, colors and layout. To bring these designs to life, we generated limited edition t-shirt series, one-of-a-kind items available online. Once a design was sold, it could never be purchased again. 

Role: Brand, creative, experience design, art direction for photo shoots. Collaborated on the generative design.