Client: WineCountry Network (Napavalley.com, Sonoma.com, WineCountry.com)

Description: Brand and product reinvisioning from the ground up culminating in a website and mobile redesign and build out of all site properties. Identification of key product features and creation of product roadmap based on user interviews and research.

Role: Project lead. In charge of brand, design, user research, strategy.

Client: Whistle

Description: A startup aimed at professional investors. Providing a mobile app for analyzing data and documents on public companies.

Role: Strategy, wireframes, and UI design. Worked directly with the founders.

Client: Komli

Description: Komli Media is Asia Pacific's leading digital media network. I have been the creative and experience lead for several of their key products since they were founded, including Vizisense, an audience measurement system, and our latest project, Atom. Atom is a real-time bidding performance ad platform with sophisticated audience targeting, geo-targeting, and analytics.

Role: Hands-on creative and experience lead. Shared management of a joint 12-person project team with Atom's product manager.

Startup: Rentometer (I'm a founder)

Description: Launched with one article in LifeHacker to overnight success, Rentometer.com is used by millions to research rents and find out what deal they're really getting. A deceptively simple interface with just two main screens, it's been featured in The Wall Street Journal, CNN Money, Reuters, US News & World Report, Fox Business, and many others. Rentometer was purchased in 2011.

Role: co-creator of the product concept; sole brand, creative, and experience designer, copywriter, front-end developer. Collaborated on original mapping algorithms and statistical analysis of listings.

Blacksquare Client: Pubmatic

Description: Pubmatic helps publishers make the most of their digital assets. I have worked with Pubmatic from their earliest startup days on a variety of creative and experience projects. The projects here were the first iteration of Pubmatic's self-service real-time bidding and ad optimization platform, allowing publishers to easily connect to a wide range of networks. 

Role: Sole creative and experience designer. Worked with Pubmatic's CEO and two product managers.

Startup: Investment Instruments (I was on the founding team)

Description: solves the daily to-do’s of property management for landlords and tenants. As a co-founder of the company, I created the brand promise and designed and built the product: a simple, intuitive UX to manage alerts, run reports, post vacancies, and automate billing. Rentomatic was sold in 2011.

Role: part of the founding team, VP of Creative & UX; sole brand, creative, and experience designer, copywriter, front-end developer.

Client: Esquel Group

Description: Esquel Group is one of the world's leading producers of premium cotton shirts, manufacturing for brands including Ralph Lauren, Nike, J.Crew, Brooks Brothers, Lacoste, and Muji. They launched their own brand in China - Shirtstop - and I was brought on board to lead a digital media effort for their brand and commerce launch.

Role: Brand, creative, experience, art director (photo shoots). Project lead, worked with client to conduct user research through stores in China. Total team size was 4.