Client: Esquel Group

Description: Esquel Group is one of the world's leading producers of premium cotton shirts, manufacturing for brands including Ralph Lauren, Nike, J.Crew, Brooks Brothers, Lacoste, and Muji. They launched their own brand in China - Shirtstop - and I was brought on board to lead a digital media effort for their brand and commerce launch.

Role: Brand, creative, experience, art director (photo shoots). Project lead, worked with client to conduct user research through stores in China. Total team size was 4.