Startup: Investment Instruments (I was on the founding team)

Description: solves the daily to-do’s of property management for landlords and tenants. As a co-founder of the company, I created the brand promise and designed and built the product: a simple, intuitive UX to manage alerts, run reports, post vacancies, and automate billing. Rentomatic was sold in 2011.

Role: part of the founding team, VP of Creative & UX; sole brand, creative, and experience designer, copywriter, front-end developer.