Startup: IMO Entertainment (I'm a founder)

Description: IMO is a social media player for premium content, available inside Facebook, Myspace, and on mobile devices. It was the consumer-facing platform for IMO Entertainment, a media startup led by the former chairman and CEO of Sony Music. We wanted to reinvent the process for consumption and sharing of media content using social interactions and a virtual currency. The player had premium content across movies, music videos, music, radio, and games. We would reward users for encouraged behaviors such as inviting new users and sharing digital content. Users could then use their virtual currency to purchase content. The entire platform was customizable and co-branded for a variety of media clients.

Role: Co-founder and EVP of Creative & UX at IMO. Hands-on leader for brand, creative, and experience. Shared product vision and management of a 15-person technical and design team.